Over the next decade, marketing will continue to evolve away from a push model and toward a pull model. The struggles to reach your ideal buyers when you want them will prove even more challenging over time. They will look for you when they need you. The secret will be to be where they are, with what they want, when they want it.
To some degree, this effectively removes timeliness from the equation. You won’t need to be at the right place at the right time. Instead, you will need to have answered their question before they ask it. It doesn’t have to be right now. It just has to have been before right now.
The content space will continue to get crowded and noisy. The importance of value and quality will only increase. The brand that provides the best answer to the question will win.
Marketers will need…
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