We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Like anything else in your business, you’ll need a plan. But don’t worry! Creating a social media plan for serious success is easy, and doesn’t take a ton of time, which, if you are anything like me, is one of your most precious commodities! In this post I will outline four steps for a social media productivity plan: Create Reasonable Goals, Formalize Your Plan, Measure Success, and Repeat!
1. Create Reasonable Goals
It’s one thing to say “I want more social engagement!” or “I need more likes.” But try to quantify it. How many likes would be really helpful? Is it more important to focus on shares and retweets? I remember working with a Chiropractor who only had room for about 50 patients at any…
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