4 tips to build a powerful corporate content strategy

Centermark Insights

Today, potential customers navigate the online kingdom through a myriad of online channels and devices. As a result, it’s more important than ever for businesses to post relevant and attention grabbing content to build authenticity and trust with the customer.

Here are some of our best tips for getting the most out of your Corporate content strategy. If you’re a franchisee owner, these tips may apply to you too.

Choose your words wisely

The text you use for your website content is critical for search engines. Ensure your customers find you by adding keywords and phrases relevant to your business and customers. Remember, write for the customer first, then the search engines.

Sharing is caring

Give your followers a reason to connect with you online. Share fresh content across your social networking site and use catchy headlines to attract the attention of your consumers. Need some inspiration? Engage your social users by sharing how-to articles…

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