Framing our thoughts on social media
We need to begin thinking about not only our audiences but the networks our audiences are a part of – both online communities and that of the physical world. Most of us are overloaded with content every day, and even if we’re not glued to our smartphones or laptops, we know all know some people who are in our work circle or close friends circle. We can always catch up on the latest trends or news updates with peer recommendations. So, content is everywhere. The marketplace is flooded with information, and readers are selectively parsing what they want to see on their preferred platforms. Thinking about how to break through all that noise to reach our target audiences is what we should be strategizing as content strategists.
Factors to consider when developing content strategies
Consider three crucial questions:
- How will we create value? (That is, value to your…
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