SEO: Why topics are more effective than keywords
Guest post by Jeric Cantil: The last four years have seen significant shifts in Search Engine Optimization, especially with the release of Google Penguin in 2012. Today, topics are more valuable than keywords and should be the main focal point of content. Although keywords still have value, it becoming evident that topics rather than keywords are the answer to Google’s push for higher quality content.
What do topics mean for search?
Google’s new algorithm is based on user needs and what they find most useful and relevant, to them according to Search Engine Watch. The key point here is to create the best online experience for your users. To achieve this, you should know what your target audience is looking; then you must endeavor to deliver quality and information- rich content to them to be considered an expert resource. This is…
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