Enterprise Content Strategy: A Project Guide
By Kevin P. Nichols
XML Press, The Content Wrangler Content Strategy Series, 138 pages
Full disclosure: I’ve been meaning to review this book for some time, but I’ve been too busy with my own enterprise content strategy projects. My efforts would have gone smoother if I had read this book first.
With Enterprise Content Strategy: A Project Guide, Kevin P. Nichols turns his years of leading content strategy teams and projects into practical, detailed advice. Nichols is the author (with Donald Chestnut) of UX Strategy for Dummies, and for more than five years he served as director and global practice lead for content strategy at SapientNitro. At numerous events and conferences, Nichols has shared his experience and interest in topics such as omnichannel and performance-driven content strategy.
Nichols has been practicing and perfecting his craft for years, and he crams a great…
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