Periscope: Is it the next big thing in Broadcast?

Ramblings of Anusha

Over the weekend I dabbled with Periscope – the app and not the Submarine device, and was absolutely hooked to it!

For the uninitiated, Periscope TV is real-time live streaming of videos with the added advantage of real time interaction. It was recently acquired by Twitter. A competitor with similar technology would be Meerkat. But, we are here to talk about Periscope and possible uses brands can put it for which makes Periscope the next big thing in Social Broadcast.

1. Event coverage

Something interesting happening backstage? Want to tease your audience? Get them to feel the same excitement and be part of the event? Periscope not only let’s a viewer be part of the experience with the video but can have conversations with the people featured in the video/taking the video.

2. Networking and Interaction

I managed to catch up with the Cannes 2015 action courtesy Periscope. Adweek was…

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