Influencing the Influencer: 5 Brands and Vloggers who Know how to Work Together

Fur Coats No Knickers

Online influencers are great when it comes to turbocharging your marketing strategy, honing in on a really specific target audience and growing your
reach as a brand.

However, over the course of the development of such campaigns with these writers, vloggers and community managers, one important point is continuously emphasised, again and again. And it is this:

Online influencers are not ‘just another platform’ for a brand’s marketing – far from it.
Engaging in an influencer outreach strategy means engaging in a two-brand partnership.
One, where you are not the more important brand and one where you are not the one in
charge.

By this we mean if your brand partners with online influencers, you are not simply buying additional media space or ‘air time’ in a new format. Because when you are engage with them you are in fact, engaging with another brand, in their brand’s world and with…

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