In Love With Connecting

9branding

woman texting in the bathtub

Content is king, distribution is queen.

In the U.S., and increasingly worldwide, more Google searches take place on mobile devices than on laptops or desktop computers.

Desktop has finally ceded its throne. But does this development really surprise anyone?

The ascent of smart devices — phones, watches, wearables etc. — has ushered in a new era for marketers. This is the era of the “micro-moment” as Google recently branded a unit of time.

According to Google, a micro-moment occurs “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.”

These moments may be brief, but don’t underestimate their impact.

Brands that learn, adapt, and practice will earn relevance and loyalty. All it takes is connecting adding value to each micro-moment,”

Brian Solis, principal analyst at Altimeter Group, thinks that brands need…

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