6 Real-Life Ways to use Social Media ‘Big Data’ for a Kickass Content Strategy

Fur Coats No Knickers

OK, so in the last post we already talked about why it’s important to create a contextual content strategy and how. Next I’d like to tackle the slippery fish that is ‘big data’ in relation to social media and content…

Lots of Data Talk, no Info

There’s lots of total faff out there about data analytics that looks very pretty but somewhat ironically, contains little or no real practical advice as to how to use social media data harvesting and analytics to the advantage of any business or organisation. So I’m going to keep this super simply and put forward six ways in which you can use social listening tools to drive real decisions and, of course, real results. These six ways occur along a six step process to activating a content strategy. If you want to first know how to develop it (which I’d strongly advise – cart…

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