50 Ways to Build Your Business: Find Your Five Words

Working Mama Media

I love you so much.

You are an amazing friend.

You have changed my life.

This lasagna is the best!

Five little words, but all of them carry a lot of power.

Often, when I’m working with new clients on a content strategy, I’ll ask them to tell me five words that they want people to associate with their business. These aren’t keywords, but are often words used to describe the business, the people within the business, or the service they provide.

I work with a construction company, and their five words are: trustworthy, in demand, efficient, thinking outside of the box, nice.

In addition to building a brand’s image with keywords (which we’ll talk about in a later blog post), choosing your five words (or phrases, as is the case for the construction company) is important. You want people to use these words to describe you. But in order…

View original post 440 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s