Do I need a content strategy?

madlinsudn blog

contentstrategy1

  • “We don’t really know who our audience is.”
  • “We use too many digital channels – we can’t manage them all.”
  • “Colleagues keep giving me rubbish content to upload to the website.”
  • “Our content is boring – no one reads it, let alone interacts.”
  • “We just don’t get social media.”
  • “We waste time by producing fundraising emails which only result in a few donations.”
  • “Our competitors are better at content than we are.”

If you have any (or all) of these content problems, going through the process of developing a content strategy could help.

What is a content strategy?

A content strategy is a plan for the content (text, audio, video, images etc) produced across all your channels (web, social, email, print etc) by your organisation. A content strategy can formalise and give a framework to your content production. For many organisations, content is produced in a haphazard way leading to issues of…

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