A little while back I went to a Meet Up for a Coursera class that just wrapped up at Northwestern University called, “Content Strategy for Professionals 1: Engaging Audiences for Your Organization”.
The course is lead by Prof. John Lavine and Prof. Candy Lee of Northwestern’s Media Management Center and Part 2 has just started up.
The purpose was to meet the professors, other locals taking the course, and get our burning content strategy questions answered by the experts.
During the discussion, I made an observation about many people who seem most equipped for “Content Strategist” roles at agencies and organizations: Many who find themselves with that title seem to come from journalistic backgrounds working as editors, reporters or even bloggers.
e.g. People who understand narrative. People who know how to get our attention and keep it. People who know their audience.
Underneath the titles are a set of…
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