The case for a voice, tone and style guide

Digital Done Write

Lauren Pope, Gather Content

Lauren Pope loves voice, tone and style guides. Me too.

It started for Lauren on her first day working in content; the style guide she was given was like a printed A4 comfort blanket, “giving me reassurance and confidence.” And her love hasn’t diminished over the years either; “I still find them invaluable for writing and editing, and I see them as part of the foundation for a solid content programme.”

In a recent post, she wrote: Despite this, they’re not a part of the content ecosystem that we talk about a lot, and there’s a surprising amount of complacency about voice, tone and style. I regularly come across brands that:

  • Don’t have a set of guidelines at all
  • Have guidelines that aren’t fit for purpose
  • have guidelines that sit ignored on a shared drive.

If you fit into any of these categories, I’d like to try and win…

View original post 113 more words


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