Lauren Pope loves voice, tone and style guides. Me too.
It started for Lauren on her first day working in content; the style guide she was given was like a printed A4 comfort blanket, “giving me reassurance and confidence.” And her love hasn’t diminished over the years either; “I still find them invaluable for writing and editing, and I see them as part of the foundation for a solid content programme.”
In a recent post, she wrote: Despite this, they’re not a part of the content ecosystem that we talk about a lot, and there’s a surprising amount of complacency about voice, tone and style. I regularly come across brands that:
- Don’t have a set of guidelines at all
- Have guidelines that aren’t fit for purpose
- have guidelines that sit ignored on a shared drive.
If you fit into any of these categories, I’d like to try and win…
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