Putting the “Strategy” in Content Strategy

Curious.Mae

Creating Shareworthy Content

Social media – visuals matter! Great photographs can be turned into videos, and in general, pictures and videos share more than text alone. Also, think of ways to integrate both print and digital content. We thought that digital would complete displace print materials, but it turns out that that’s not the case. Using a combination of both shows greater returns. You are likely to address a bigger audience this way. Perhaps young adults are glued to their laptops and smartphones, but the more mature generations would find it more enjoyable to pick up a magazine and browse through that.

In today’s digital age, the length of your content matters greatly. Brevity is key, and it’s important to choose your words carefully. While not every piece needs to be brief, every word counts.

Stuck on a problem? Crowdsourcing is the new great way to engage the public and ask…

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