Dutch publisher AP/AWB launches its multi-platform publication Earned Attention worldwide
It’s not just a book, it’s a multi-platform title
Earned Attention by author Klaas Weima is not just another book. It’s what we would like to call a multi-platform title. It consists of a hard copy book, a blog, a free iPhone app, an iPad app and social media accounts. For each of these types of publication was thought about their specific strength and added value to the whole from the very beginning of the project. This made it possible to bring storytelling to a whole new level. With an added bonus: this story will never end.