Originally posted on Aubrey Beck:
Businessman and woman drawing cogwheels on paper note
This post originally appeared on the Salted Stone blog.
Here at Salted Stone we often find ourselves in meetings with clients who have come to us looking for a quick fix to their website conversion challenges. They know the traditional outbound marketing tactics they’ve been relying on don’t work as effectively as they used to, and they’re anxious to get up and running with a solid content marketing game plan to spark new sales.
The challenge for us is that many of these clients don’t realize that in order to gain the most value from their investment with us, it’s essential that our team takes the time to map out a content marketing strategy that is based on research and actual customer information.
We find that many new clients expect us to jump in and start producing content immediately based on…
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