Originally posted on Nathalia Porras Marketing Consulting:
Content Marketing allows brands to plough through the noise with current and highly relevant high-quality content that speaks directly to the target audience.
You can build a brand from scratch or re-position an existing one by having a well-crafted content strategy. A Content Marketing strategy will ensure you’re standing out for sticking to your brand values (which will come-through in all the activities you’ll be engaging in), using the right tone and most importantly that your company will be sought out both by search engines and real people – why? because you are sharing content that truly matters to your followers.
What is Content Marketing?
Content marketing is the creation and sharing of content (with a large focus on social-media as the distribution platforms), as a way of engaging with followers, developing leads and establishing a brand personality.
Some of the most commonly used formats of content marketing are:
- articles, videos, blogs, info-graphics, case-studies…
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