Originally posted on Danni Hamson:
Rich Keith a well-known journalist, editor and publisher, conducted a talk at Bath Spa University about how to build brands in the digital age. After the lecture I decided to do my own research and add to the discussion on the web. I knew this was going to be an interesting topic as branding has changed over the last few years.
Before the internet was created, traditional branding mediums included TV, radio, magazines, newspapers and cinemas and it involved more of the company and what they wanted their brand to advertise for them. Technology has brought about new cultures and behaviours over the last 10-20 years, has this changed how people perceive brands?
Havas Media conducted research that reveals, most people worldwide would not care if 73% of brands disappeared tomorrow. This means that companies have to rethink their strategy when it comes to branding, as it is now more important how the brand appeals to consumers and what they can add to their lives. By engaging with their markets more, companies can bring in new audiences and get their brand noticed.